Friday 25 November 2011

Wrapping the soaps


To some, wrapping something may not be important especially when you already have a super product. But tell that to the high-end marketeers. The first thing a customer would subconsciously do when picking up a soap is to smell them. If you do not have proper or in-your-face wrapper and an amazing wrapping method or material, chances are, the customer would not make a purchase. 

So, the thickness of the wrapper is essential as it should not be too thick hence blocking the scent when wrapped nor must it be too thin which would result in an easy tear at the slightest of frictions each time customers hold the soap up. 

Wrapping should be neat and the plastic wrapper must be stretched to make it look clean and tidy. No wobbly plastic here and there.

From the photo:

1. Paper (label) cutter
2. Printed soap labels
3. Cellophane tape
4. Plastic wrapper
5. Laminated product brochure. 

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